The objective of this study is to identify successful strategic factors and priority for the development of Integrated Resort(IR) casino in Korea


The objective of this study is to identify successful strategic factors and
priority for the development of Integrated Resort(IR) casino in Korea. The study
proposed a hierarchical structure for the assessment of strategic factors for IR
casino. 더킹카지노주소To achieve this objective this study employed Analytic Hierarchy
Process(AHP) and Delphi methods with 31 casino related experts. Delphi data were
collected from the experts using an online survey through e-mail. The experts
suggested five main factors with 39 components which included game facilities,
casino service & marketing, themed facilities, hotel/convention facilities, and
corporate responsible management. 코인카지노주소The results of AHP indicate that the most
important factor of IR casino development was the development of themed
facilities and landmarks, followed by casino service and marketing,
hotel/restaurant, convention facilities, table game, atmosphere of casino,
Corporate Social Responsibility(CSR), and slot machine. The findings will
provide policy makers and developers with significant insight s in preparing for
the development of strategic IR casino




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The objective of this study is to identify successful strategic factors and
priority for the development of Integrated Resort(IR) casino in Korea

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