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Promotional Tools: Your 12-Step Checklist

1. SEO / Keyword integration
Your content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic. Scan through your content and pick out the main topics covered in your post. Plug those terms/phrases into Google Adwords’ free keyword suggestion tool. Take note of the most popular search terms and variations in phrasing and wording. Go back to your content and try to beef up your post title, content, meta description and tags with those popular terms/phrases.
2. Syndication
One of the most powerful and misunderstood mechanisms of a blog is its RSS feed. This really simple syndication method allows you to automatically feed your blog’s content to many different places, including many social networking sites.
Let me say that another way. When your RSS feed URL is plugged into your social networking sites or profiles, hitting “publish” on your new blog post initiates an automatic “push” of that content to those sites. This can significantly expand your reach and save you hours of time versus posting content manually.
Also note that this step is more of a one-time setup. Once you have established RSS connections on your social sites, you shouldn’t have to do it again. To get started, locate your blog’s RSS URL and plug that into the following:
Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.
LinkedIn Personal Profiles – Look for “Blog Link” or “WordPress” in the applications section on your profile page and set it up to auto-post your content to your LinkedIn profile. Don’t forget to tell all of your employees to do this too. If you have a lot of employees, the increase in your potential reach could be gigantic.
Plaxo – Although not as popular, Plaxo is another great business networking site that makes it really easy to “add a feed” and plug in your blog content automatically.
Ning Community Sites – If any of your fishing holes are built on the Ning platform, you can plug in your feed using the “Add RSS” widget included on your profile page.
Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. Scour your sites for this option.
3. Shorten your post’s URL
This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.
Here’s how it works:
Copy your new blog post’s URL, paste it in a URL shortener that offers analytics (Bit.ly, Ow.ly, Cli.gs).Use the shortened URL in any status update, link posting or teaser you plan on executing.Check your URL shortener account for click stats, geographic and referring site data after your link has been up a while.4. Status updates
While this one may seem pretty obvious, it’s not that simple. Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. But this might not get you the most clicks.
Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics). Tailoring your status/headline for each community could make a big difference.
You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it. To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times. You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.
If your content covers multiple topics, create a different status update for each topic and then spread those out over the course of a few days. Don’t forget to ask your followers to share or retweet the link.
Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro). I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.

 

Thank  You!!!

 

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About the Author

johnnyhenderson

A great strategy is to write a compelling headline or question as your forum post title, then include some thoughtful commentary followed by your shortened URL. Lastly, ask for readers to provide feedback on the forum to continue the discussion.


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